Agencies, 5 to 50 people
Founders and heads of influencer
You run campaigns for several clients. You spend days finding creators, then more days reporting on them. The numbers have to hold up when a client asks where they came from.
Creator sourcing and campaign measurement, done for you
Find the right creators. Then count every post right.
Before a campaign, we find creators who fit your brief and vet each one on what their posts actually do. During and after it, we track every Instagram and TikTok post in every market, refreshed daily in your own Google Sheet.
- Before Sourcing and vetting
- During and after Daily measurement
Request a free audit
Send 20 live campaign links. Get a one-page analysis within 48 hours. No call required.
| Creator | Mkt | Views | 7d+ |
|---|---|---|---|
| @nora.makes | UK | 412,880 | +38% |
| @tidewalk | DE | 96,214 | +12% |
| @lio.frames | FR | 31,007 | Flag |
| @ama.reads | AE | 205,551 | +41% |
| @koa.kitchen | US | 158,330 | +22% |
| @pilar.moves | ES | 74,902 | +9% |
01 / Who it is for
For the people who still own the spreadsheet.
Brands, several markets
Marketing leads running campaigns across countries
One campaign, many markets, many creators. Finding the right local creators takes days. So does getting one clean view of what they did, without chasing every local team for screenshots.
Kounted is a specialist service run by a person, not a software product. You do not get another login. You get vetted creators and checked numbers.
02 / The problem
Finding creators and reporting on them both eat the week.
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Creators picked on follower count.
Shortlists get built by scrolling profiles for days. A follower count says little about what a creator's posts actually do today.
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Numbers frozen on the day someone checked.
A manual report records each post once. Views that arrive in week two or three never make it into the report, so creators look weaker than they were.
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Saves and shares stay hidden.
On Instagram those numbers sit in each creator's own insights. Asking 40 creators for screenshots takes days, and some never reply.
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Cross-posts get counted twice.
A collab Reel appears on two profiles. Add both and the campaign looks bigger than it was, until someone checks.
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Platforms you only half use.
An annual contract, seats for the whole team, and a dashboard that someone exports to a spreadsheet anyway.
03 / Sourcing and vetting
We pick creators on what their posts do, not on follower count.
Send a brief with your niche, markets, platform, follower range and content style. We build a shortlist that matches it, then vet every name on real post data.
How we vet each creator
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Median views of the last 12 posts.
Pinned posts and posts under 7 days old are left out, so one old hit or a post still climbing does not skew it.
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Engagement rate measured on views.
Likes, comments, saves and shares divided by views. Not by followers, which most audiences never see.
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Posting consistency.
How often they post, and whether that has held over recent months.
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Engagement authenticity check.
It flags posts for review when the engagement shows patterns often seen with bought likes or views. A flag means a person looks closer. It is not a verdict.
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Niche and brand fit notes.
A short written note on each creator's content, tone and audience fit against your brief.
| Handle | Mkt | Median views | Status |
|---|---|---|---|
| @mira.bakes | UK | 61,400 | Shortlisted |
| @dano.trails | DE | 148,900 | Shortlisted |
| @sol.and.salt | FR | 38,200 | Shortlisted |
| @petra.loops | ES | 22,700 | Replace: fit |
| @juno.reads | AE | 54,100 | On your list |
| @kai.fieldnotes | US | 41,800 | Ask creator |
Checked against your list
We compare every candidate with your existing creator list, so you never pay for names you already have.
What only the creator can show
Audience demographics and story views are private. We mark them clearly and give you a ready-made request to send the creator, instead of guessing.
Public emails only
Contact details come only from emails a creator lists publicly.
One round of replacements
If a creator does not fit, we replace them once. The shortlist lands in your own Google Sheet.
04 / Measurement
Four things we measure that most reports miss.
01
Saves, shares and reposts for the whole roster.
We collect them for every creator on the campaign. Creators do not need to connect their accounts or authorize API access, so nobody is left out of the report.
Roster, sample dataCreator access needed: none
- @nora.makes9,214 saves3,102 shares
- @tidewalk2,870 saves611 shares
- @ama.reads6,480 saves1,944 shares
- + 35 more creators38 of 38 covered
02
Daily snapshots that show view velocity.
We snapshot every post every day. That shows how views build over time, and how many arrive after the first week.
That late tail is where creators are usually under-credited. A report taken at day 7 never sees it.
One Reel, cumulative views, sample dataDay 0 to 28
03
Cross-posted Reels, counted once.
A collab Reel shows on the creator's profile and on the brand's. We match them and count the post once, so campaign totals are not inflated.
One collab Reel, sample dataMatched
- @nora.makesReel184,200 views
- @client.accountSame Reel184,200 views
- Manual total368,400
- Kounted total184,200
04
No contract, no seats, no dashboard login.
The data lives in a Google Sheet you own. Share it with anyone on your team or your client's. Filter it, chart it, paste it into a deck.
TermsAt a glance
- Annual contractNone
- SeatsNone
- Dashboard loginNone
- Where the data livesYour Google Sheet
05 / What you receive
Four deliverables, in places you already work.
Per brief
The vetted shortlist
Creators that match your brief, each with median views, engagement rate on views, an authenticity check, fit notes and public contact details.
- @mira.bakesShortlisted
- @juno.readsAlready on your list
- @petra.loopsReplace: fit
Sample data
Daily
The tracking sheet
Every post in every market, refreshed each morning. Views, likes, comments, saves, shares and reposts, with a daily history for each post.
| Day | Views | Saves |
|---|---|---|
| Day 7 | 118,400 | 2,960 |
| Day 14 | 164,700 | 3,890 |
| Day 28 | 208,700 | 4,710 |
Sample data
Weekly
The flag list
A short list of posts that need attention: underperformers, late climbers, missing posts and broken links. Read it in two minutes.
- @lio.framesBelow market median
- @ama.readsStill climbing, day 19
- @koa.kitchenPost 3 not live
Sample data
Monthly
The written analysis
A plain-language read of the month. What worked, by market and by creator, and what to change next. Written by a person, not generated from a template.
Sample excerpt
Germany carried the month on saves, not views. Two creators earned most of their views after day 7 and were under-credited in the first-week report.
06 / An honest comparison
Where Kounted fits, and where it does not.
Most teams use one of two things today. Here is how they compare on finding creators and measuring what they did.
| Criterion | Manual spreadsheets | Kounted | Enterprise platforms |
|---|---|---|---|
| Creator sourcing and vetting | Hours of scrolling and guessing | Yes. Shortlists vetted on real post data | A database to search. Vetting is on you |
| Saves and shares for every creator | Only if each creator sends screenshots | Yes. No creator authorization needed | Usually only for creators who connect their accounts |
| Daily history for each post | No. One check per post | Yes. Every post, every day | Varies by platform and plan |
| Cross-posted Reels | Easy to count twice | Matched and counted once | Depends on setup |
| Time from your team | Hours every week | Send a brief or links. Read the results | Setup, training and upkeep |
| Where the data lives | Your spreadsheet | Your own Google Sheet | Their dashboard |
| Contract | None | Month to month. No seats | Usually annual, priced per seat |
| Creator CRM and payments | No | No. We do not do these | Yes |
Need a creator CRM or payments? Use an enterprise platform for those. Kounted runs alongside it and handles sourcing, vetting and measurement.
07 / Pricing
Quoted per client. No tiers, no seats.
How a quote is built
Markets and posts tracked for measurement. The number of creators for sourcing.
Those are the only things that change the work, so they are all a quote is based on. Either free offer below is the fastest way to get one.
08 / Two free ways to start
Try either service on your own work. No call.
Each one shows what Kounted would change, using your own campaign or your own brief.
Free audit 20 links. 48 hours. No call.
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Email us 20 live campaign links.
Instagram or TikTok, any markets, any mix of creators. Paste them straight into the email. No forms.
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We measure them.
We pull the public data for each post, collect saves and shares, and match any cross-posted Reels.
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You get a one-page analysis within 48 hours.
What the posts actually did, where the views came from, and what your current report is likely missing. No call, no sales sequence.
Audit / sample data
20 posts, 4 markets
20Posts
3Cross-posts
31%After day 7
Three Reels were counted twice in the current report. Totals drop by 9% once they are matched.
Free shortlist Your brief. 5 vetted creators. 48 hours.
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Email us your brief.
Niche, markets, platform, follower range and content style. A few lines is enough. Add your current creator list if you have one.
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We source and vet.
We find candidates, remove anyone already on your list, and vet each one on median views, engagement on views, consistency and fit.
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You get 5 vetted creators within 48 hours.
In a Google Sheet, with the numbers, a fit note and public contact details for each. No call, no sales sequence.
Shortlist / sample data
5 creators, 2 markets
5Vetted
2Already yours
41.8kMedian views
Two strong candidates were already on your list, so we left them out. One flagged for review was checked and replaced on fit.
09 / Questions
Short answers.
Do you only use public data?
Yes, for both sourcing and measurement. We never ask for passwords, and creators do not need to grant access or install anything. Anything only a creator can see, such as audience demographics, we mark clearly and leave for the creator to share.
Which platforms do you cover?
Instagram and TikTok. On Instagram that means feed posts, carousels and Reels. If you run campaigns somewhere else, ask. We will tell you plainly if we cannot cover it.
How do you find creators?
We start from your brief. We search by niche, by market and through accounts similar to ones that fit, then vet each candidate on public post data.
Can you check creators we already found?
Yes. Send the handles and we vet them the same way, on median views, engagement on views, consistency, the authenticity check and fit.
Where do creator emails come from?
Only from what creators publish themselves, such as the email in their profile. We do not buy or guess contact details.
How is the Google Sheet shared?
The Sheet sits in your Google account and you add us as an editor. You own it, you decide who sees it, and it stays with you if we stop working together.
How is an engagement scoped?
For measurement, by the number of markets you run in and the number of posts you track. For sourcing, by the number of creators you need. We usually quote after a free audit or shortlist, in writing. There are no tiers and no seats.
What are the contract terms?
Month to month. No annual contract and no seat licences. If you stop, you keep the Sheet and its full history.
Do you replace our influencer platform?
Partly. We do creator sourcing, vetting and measurement. We do not run a creator CRM or payments. If you need those, keep your platform for them and use Kounted alongside it.
Two free ways to start
Start with one free piece of work.
Pick the one that matches where you are. Both come back within 48 hours, with no call and no obligation after.
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Request a free audit
Running a campaign now?
Send 20 live links. Get a one-page analysis.
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Request a free shortlist
Planning the next one?
Send your brief. Get 5 vetted creators.
Or write to hello@kounted.co